Own the hoan
challenge
What you
need to know
When one day just isn't enough - Own the Hoan! Choose your challenge 5K on Saturday and either the Marathon or Half Marathon on Sunday. Finisher's receive a bonus 3rd medal for completing the challenge and bonus SWAG - to be announced shortly.
race day detail
DAYs:
October 4 & 5, 2025
TIMES:
Saturday 5K Start time TBD
Sunday 7am Start Full and Half start together
WHERE:
400 W Wisconsin Ave, Milwaukee, WI 53203
South side of the Baird Center on Wisconsin Ave.
Online Registration
Online registration will remain open until capacity is reached or until October 3, 2025.
There will be NO RACE DAY registration. Last chance is at MLM Expo!
Event registration fees
January 1 - $95 / $90
5K/Marathon and 5K/Half Marathon Challenge
Price increase on January 8
Price increase on January 15
Price increase on January 22
Price increase on February 1
Price increase on April 1
Price increase on June 1
Price increase on August 1
Price increase on January 8
Price increase on September 16
Limited AMOUNT OF RUNNERS
The Own the Hoan Challenge will be limited, register early prior to it selling out.
Fees are non-refundable.
Bib transfers and distance changes are available through August 31, 2025, unless the race distance has reached capacity.
Water and Bathroom Stops
Each aid station will have water, Gatorade and portable toilets. GU brand gels will be available on the course at three locations. Water stops are located approximately every two miles.
MaiNtaining Pace on the Hoan Bridge
The Milwaukee Lakefront Marathon has applied for permits that require re-opening of streets in a structured time frame. For your safety and information, there will be checkpoints on all courses that will be strictly enforced. Details to follow on specific locations and times.
NOTE: The Hoan Bridge is not a pedestrian bridge and therefore we cannot allow for “rules of the road” finishes. In the event that you are unable to maintain the above paces, we will ask you to board our SAG wagon or to notify an Aid Station volunteer who will call for a ride taking you to the Finish line which will result in a DNF.
EXPO &
PACKET PICK UP
FULL & HALF MARATHON
Saturday, October 4, 2025 9am-6pm
This will be your opportunity to pick up your race packet, attend course talks, pose for photos using our backdrops, visit vendors and shop our extensive merchandise area.
SUNDAY, Oct. 5, 2025 5:45AM - 6:45AM
Can’t or don’t want to get your packet at the Expo? Take advantage of our race day pick-up. For a convenience fee of $30, your packet will be waiting for you at the start line. This fee only applies to runners who are interested in picking up their materials on Sunday morning instead of the Expo.
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Race day packet pick-up will be available from 5:45am to 6:45am.
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Participants must have paid the $30 convenience fee in advance (PRIOR TO Saturday, October 4, 2025). A mandatory $40 fee applies if you want to pick up your bib on race day and did not pay the $30 fee PRIOR to October 4th. Sorry, no exceptions.
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No refunds will be issued if you decide to pick up your packet at the Expo.
All participants will be given an official Milwaukee Lakefront Marathon gear bag at packet pick-up. Use the bag to transport your personal items to the start line where you may retrieve it after your run. Runners are encouraged not to put valuables in the bag (cellphones, keys, wallets, etc.).
Expo will be located at the Baird Center (405 W Kilbourn Avenue) and is within walking distance of many of the area hotels.