the details
race day detail
DAY:
October 4, 2025
TIME:
TBD
5k & WTH start at same time.
Walkers will line up directly behind 5k runners
WHERE:
Urban Park
1070 E Michigan St, Milwaukee, WI 53202
PARKING OPTIONS
A. Download the app. and reserve a spot at SpotHero
B. Free parking in lots G & M at Summerfest grounds. See this MAP for reference. Do not park in any other lots.
C. Street parking based on availability.
ENTERTAINMENT:
DJ : Milwaukee's very own MOSES
Online Registration
Online registration will remain open until October 3, 2025. In-person registration is available morning of race until 9:30 am. Unless we hit full capacity. Keep up-to-date on all our social channels for current news.
Event Registration Fees
January 1 - $
January 2 - $
Price increase on May 1
Price increase on July 1
Price increase on September 1
Price increase on September 16
Packet Pickup
5K AND WALK THE HOAN
Thursday, October 2 from 4pm-7pm - Performance Running Outfitters, 2205 N Calhoun Rd, Brookfield, WI 53005
Friday, October 3 from 4pm-6:30pm - Pilot Project Brewing, 1128 N 9th Street, Milwaukee, WI 53233. Special incentive-buy an entree get a free beer!
Packet pickup will be available morning of the race from 8am and ending at 9:30 am at Urban Park.
For full and half marathon participants please check out those pages.
King/Queen of the Hoan Competition
Presented by Performance Running Outfitters
We’re excited to introduce a fun, competitive twist at the top of the Hoan Bridge! The first male and female runners to reach the peak and cross the timing mat will be “crowned” the King and Queen of the Hoan. Each winner will receive a personalized trucker hat and a $100 gift card to Performance Running Outfitters. Ready to race to the top? Get your running shoes on and claim your crown! 🏃👑🏃♀️
Water STATION
There will be one station at the top of the Hoan.
Pom hat/Shirt/Medals
Every 5K run participant will receive a cusomized branded knit pom hat. Every 5K Walk The Hoan participant will receive a short-sleeve commemorative shirt. Registered 5k runners will receive a finisher medal
course map
5k & walk the hoan
PRE & POST RACE ENTERTAINMENT
Much more than pressing “play,” Moses delivers a talented party rocking experience, seamlessly blending original and non-original songs together, as well as combining turntablism and sample cues with drumming and live song performance on the MPC.
Moses is a Leukemia survivor and a This Time Tomorrow Foundation musician.
